For the project “Nitro Nation”, we made several hundred creatives over three years. This is a good example of a complete product promotion cycle. We tested static banners to understand which color of car resonated best with the target audience. Using the same tests, we determined the best car to use for creatives, and so on. Therefore, we had a baseline. A lot of wild ideas were brought up during brainstorming.
For the video on the right, we chose a plot with a reference to the game “Grand Theft Auto”. Recognizable imagery usually work well as long as it organically fits into the story of the game.