Happy Color is a colour-by-number relaxation app. Our task was to produce a contemporary video that immerses viewers in the world of colouring. We first brainstormed several storylines that provide an atmosphere of creativity, then combined shooting in the studio with motion graphics for the video.
In the story, a woman collapses into the couch, exhausted after a workday. She then opens the Happy Color app and is transported to a vibrant tropical world, the plants and animals of which fill in with colour as she explores. At the end of the creative, the woman comes back to her reality, but now she's smiling.
This video was produced in several stages.
The first was sketching and storyboard creation, which we then used as a base for the animatic, or video draft.