DURING THE PILOT CAMPAIGN PHASE, WE:
- Set up analytics;
- Create all required media assets (including videos, banners, instagram stories);
- Run campaigns from client Facebook accounts;
- Gather data (cost-per-install, ARPU, ARPPU, cost-per-purchase and other key performance indicators).
The pilot campaign phase runs for 1-3 months. However, if we see that results are lacking, and there is no room for improvement, we cease ad campaigns to save you money. In this case, we then make suggestions to improve the key performance indicators for the product before resuming, or launching a new pilot campaign;