IN-HOUSE MEDIA BUYING TEAM

We develop a Facebook ads strategy

We work closely with our clients to develop a Facebook Ads strategy that will deliver the most sales to their apps at the lowest cost. Our full suite of marketing services combined with a wealth of experience allows us to drive wider audiences to your product, while also finding the most profitable users.

We leverage a full range of Facebook targeting capabilities, including:

  • Affinity (Demographics, Facebook Pages, Interest…) to target some new users based on demographics, interests, behavior, etc.
  • Custom Audience (installs, tutorial completion, trials, purchases, subscriptions etc.) to collect data about current users (email, phone,…) to target this audience on Facebook.
  • Lookalike Audience to target some new users based on their similarities to current users.

Affinity and Lookalike are often used for new user acquisition, while Custom Audience is used for remarketing/re-engagement campaigns.