Analysis

WE SPLIT THE ANALYSIS INTO 3 PHASES:

1.GAINING A DEEP FAMILIARITY OF THE PRODUCT BY:

  • Completing questionaries relating to the product;
  • Reading all existing information and promo materials for the product, as well as user and client feedback, and addressing questions as they arise;
  • Installing and useing apps for at least 10 hours to gain an understanding of current functionality.

2.CONDUCTING A THOROUGH COMPETITIVE ANALYSIS BY:

  • Requesting SWOT and other analyses;
  • Identifying competitors and analysing key differentiators in product functionality and in user feedback;
  • Utilizing spy tools to define competitors’ marketing assets.

3.EVALUATING CURRENT MARKETING RESULTS BY:

  • Analyzing the existing funnel and the conversion rate between stages;
  • Checking organic traffic results;
  • Analyzing existing Facebook campaigns including use of Facebook functionality, creatives, and targetings.